Over half of the households in Dallas would rather rent than own their own home. This has led to dramatic growth in the rental market. As demand for rental properties increases, so does the number of people looking to own rental property.
If you own homes for rent in Dallas, you need to consider the market when creating your ads. Your ads need to stand out and reach your desired tenant.
Keep these tips in mind so you can rent your properties out quickly.
Target Your Marketing
Market your rental property with your target demographic in mind. Create a persona for your ideal tenant, and then write a property listing for that person. Use vocabulary, tone, and voice that your target audience will relate to.
If you want to attract families, then highlight the features that appeal to them. If you're looking for young professionals, you can highlight the home's proximity to restaurants and shopping.
Targeting your listing will naturally screen out tenants. This makes performing tenant screenings easier because you'll have a more targeted applicant pool to choose from.
Get the Word Out
The old-school method of getting the word out would be to talk with your network, post on community bulletin boards, or advertise in the local newspaper. Modern marketing methods call for distributing your rental property listing across multiple websites and social media platforms.
Share your listings and encourage the people you know to share the listings on their social media profiles.
Successful property owners know that if you want your listings to stand out in the rental market, you need to use professional photographs. You can seek out your own real estate photographer, or you can work with a property manager who can connect you with one.
Include a picture of the exterior of the home. Then include at least one image of each room and any notable or unique features of the home.
Improve Your Digital Marketing Knowledge
There's a lot more that goes into digital marketing than just posting your ad online. Brush up on your digital marketing knowledge to know the best day of the week and time of day to post your ad. Understand how keywords work to improve the visibility of your listing.
Consider Offering Incentives
With a particularly competitive market like the Dallas one, you could offer incentives to applicants. Perhaps you give them the first month free when they sign a long-term lease. You could make moving easier by spreading out the security deposit payment over the first few months of rent.
Consider offering extra amenities that make your home stand out. You could include free parking, included utilities, an alarm system, or community club membership.
Market Your Homes for Rent
Keep these tips in mind when marketing your homes for rent. You'll find that you'll have a better response rate from qualified applicants. Your homes will get rented faster, and your vacancy rate will decline.
Contact our team today and let our team of skilled property managers help you create high-quality rental property listings for your Dallas homes.